21 products

    Parents know that the experiences a child has in their formative years play a big part in determining who they will be as they get older. The toys they play with can be the keys that unlock their imaginations, their skills, and their interests. Our vision is to partner with families in providing stimulating, creative play experiences while maintaining high-quality and sustainable production practices.

    Our Mission

    Children can do anything. We’re here to inspire, encourage and open new doors.

    Playtime is about fun, but it’s also much more than that. It shows children how to create their own stories, how to master things like sharing and taking turns, and can even enhance both physical skills and life skills. HABA FAMILYGROUP combines over 80 years of experience with forward-thinking design to show children they can do anything and be anything they can imagine.